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Ukrainians in the Fashion Industry Join Forces to Share Information, Resources, and More

Ukrainians in the Fashion Industry Join Forces to Share Information, Resources, and More

Now Ukraine has been the target of a Russian incursion. There have been several reports of Ukrainian designers, stylists, and authors who have opted to stay in the nation spending their evenings in bomb shelters or under parking lots. Whatever the scenario, the creative community, whether they are based in Ukraine or not, has banded together to exchange information and raise funds for various charities and causes.

Some people have opted to remain in Ukraine and do all they can to assist the country’s people from there. Svitlana Bevza, a fashion designer who just showcased her autumn collection at New York Fashion Week, has chosen to remain in Kyiv and is collecting donations via her Instagram account. (We were talking on FaceTime at the time, and she was cut off due to an explosion.) She and Better Julie Pelipas, a stylist and creator of the label Better, who have fled to Greece, have organized to call on fashion stores to boycott Russian goods in the wake of the crisis. As part of her ongoing efforts to evacuate her colleagues and their families, designer Anna October has sought refuge in a nearby forest. The artist Masha Reva, as well as the ceramicist Nadiia Shapoval, are now in the western area of Ukraine, where they are exchanging information with their respective communities.

Some people who live near the Ukrainian border are attempting to assist individuals who are attempting to pass into another nation. Tender & Dangerous is a glove firm that was founded by a consultant. Luka Vynnychok, who was born in Ukraine but now resides in Poland, is delivering goods, including medical supplies and food, to various locations across the city of Krakow. “We went to the refugee office because we had an Airbnb reserved for our family, but they didn’t show up because the line at the border was too long,” Vynnychok explains. “We went to the refugee office because we had an Airbnb reserved for our family, and they didn’t show up because the line at the border was too long.” “We wanted to offer it to someone else who would benefit from it.” With her two children, Ukrainian model Tanya Ruban, who has been living in Barcelona with her family for the past several months, is organizing supply drives at their children’s school. The supplies will be transported to the Ukrainian and Polish borders, where they will be distributed to children and mothers who have crossed the border. “I’m going to start with one school and hope that others will follow,” she explains.

With the power of social media, anybody may share information, collect funds, or just provide a word of hope to those in need. A plume of black smoke ascended from a field near to the home of Anton Belinsky, a designer nominated for the LVMH Prize, and he used a photo of his hands in a peace sign to send a message of peace. 1Granary (an organization that promotes emerging talent) founder Olya Kuryshchuk has been posting messages from Ukrainians all over the world and directing the fashion community to charities, pro-bono legal services, and awareness posts for those who are attempting to flee Ukraine in the past few months. Her most recent letter to the fashion industry, titled “Fashion Unites Against War,” was issued today, in which she urged members of the industry to utilize their platforms to raise awareness.

Others have taken use of their position to collect money for certain charities. Yelena Yemchuk, a New York-based artist who was born in Ukraine, has launched an art auction to collect cash for a variety of organizations. (Buyers may choose which charitable organization they would want their earnings to benefit) Natalie Fedner, a designer based in Los Angeles who arrived in the United States more than 30 years ago as a refugee from Kyiv, is gathering funds for the Hebrew Immigrant.

Two women in Paris, stylist Anastasiia Gutnyk and Baby Productions owner Sonia Kvasha, have been working together to share beneficial information among their friends, family, and larger networks of acquaintances and acquaintances. The Ukrainian-born Gutnyk, who grew up in Lviv and has lived in Paris for the last three years, has been working diligently for five days without sleep to support her home country. Every day, she says, “I’m talking on the phone to someone.” “I’m going to the demonstrations. Everyone is putting out every effort to reach out to others. I’m aware of the whereabouts of all of my pals [in Ukraine]. I know exactly where all of the explosives are going to go off. All of this is familiar to me. In the event that someone requires transportation from one city to another, we advise every one of our knowledge and information.”

Kyiv native Kvasha claims that she and her friends and coworkers have been working on a local and macro scale to support one another and their loved ones back home and that they have been successful. Kvasha is now participating in over 80 group conversations that are addressing a variety of issues. “Someone has a need for 100 euros, someone has a need for a vehicle, and someone has a want to start an art endeavor,” she explains. As of right now, she is collaborating with Pelipas to identify businesses that give deadstock clothing to Ukrainian immigrants. It’s hard to be concerned about what you put on when a rocket is in your apartment. It is still really chilly. “Individuals are departing in their current attire, and other people do not have anything to change into,” she explains. “Because of the strain, my friend’s parents, who are 70 years old, forgot everything.” Finally, she underlines that everything, no matter how little, is important. “Really, it’s anything you’re capable of.” “It’s all about tiny steps,” she explains. “There is no such thing as you. We are all contributing to this endeavor.”

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