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Apple Has Signed Its First Sports Rights Agreement, Partnering With Major League Baseball To Produce ‘Friday Night Baseball’

Apple signs its first sports rights deal, teaming up with MLB for 'Friday Night Baseball'

‘Friday Night Baseball’ will be Apple’s first excursion into live sports, the company said on Tuesday, partnering with Major League Baseball for the first time. Apple is one of the world’s most excellent revenue-producing firms.

Initially available in the United States, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea, and the United Kingdom, “Friday Night Baseball” will be a doubleheader on Apple TV+ with live pre-and postgame shows. It will later be available in additional markets, including the United Kingdom, France, and Germany.

According to the league, Major League Baseball will produce the telecasts, but the clubs featured during those games will not be shown on regional sports networks.
It also includes “MLB Big Inning,” a live program featuring highlights and call-ins that airs every weekday during the regular season on MLB Network.

At the moment, there is no start to the baseball season since the players have been locked out until a new collective bargaining agreement can be negotiated.
Apple is the latest streaming service to enter the sports market after Amazon Prime’s $1 billion-per-season contract to broadcast the National Football League’s “Thursday Night Football.”

The streaming service Netflix produces sports documentaries, such as the famous “Formula 1: Drive to Survive,” but it has yet to go into live sports broadcasting. Netflix’s CEO said last year that their streaming service is “on-demand and ad-free” and that the company’s entry into the sports streaming market may be years away.

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