Maqu is a Peruvian sustainable fashion label that had its start in Berlin. Its DNA is built on nature, and it operates under social responsibility rules, implementing initiatives for the education of children in Peru’s Andes.
Marisa Fuentes Prado, a Peruvian, started the company in 2016. It proposes a fully sustainable concept based on the use of high-quality organic materials like alpaca and certified and/or recycled fibers, as well as processes like 3D design and natural dyeing with Peruvian ingredients. It also delivers plastic-free shipments via GoGreen through its e-commerce and has a flagship store in Berlin that works exclusively with Greenpeace Energy.
The name of the company is derived from the root of “Marisa,” the founder’s childhood nickname. “I’ve wanted to start a project that would allow me to merge fashion and social issues since I was a child.” With this drive, I’ve always been dedicated to spreading the word about the necessity of caring for and conserving our ecosystems and the people who live in them,” she told FashionUnited.
The brand has a classic yet experimental concept that is linked to nature and is always evolving.
The company claims that its clothing provides a sensual experience through various textures, rather than only a visual experience. The tailoring work is done by several families and/or small workshops (depending on the tailoring technique to be utilized) situated primarily in Lima, depending on the collection.
Natural dyeing with Peruvian elements such as beet, purple corn, and eucalyptus is one of the distinctive resources.
Traditional textile techniques, labor, and fair trade are all preserved under the brand’s social responsibility criteria. “We place a premium on ensuring that our quality requirements are satisfied, as well as that working conditions and appropriate compensation for a decent level of life are provided. We took into mind the relationship between wages, working hours, time pressure, and personal satisfaction to achieve this goal “Fuentes Prado agrees.
According to their explanation, the goal is to raise awareness and produce products that assist individuals in vulnerable situations through education and work. That is why, with a portion of their revenues, they contribute to the education of youngsters in the Peruvian Andes. “I believe that education is the most important thing in the development of a human being, and I would like to create more projects like this,” says Fuentes Prado. “Every sale of our Arequipa sweater donates 5% of the cost of the piece, resulting in a significant amount that we donate to the children of a school on the outskirts of the city of Arequipa, Peru.” I believe it is my responsibility. As time passes, I grow more committed, despite Peru’s continued lack of educational advancement “.
Two Peruvian trans women star in the new season’s SS22 “Flexibility” campaign. The collection is constructed from repurposed looms from prior ideas, with organic and Pima cotton standing out.
“Flexibility favors a bright palette, which is a departure from our previous experiences. “We rebuild earlier models, mixing them with new fabrics in which organic and Pima cotton prevail,” reveals the designer, adding, “It tells a story of reencounters, of adaptability, of the way that pieces that we had previously manufactured take on a new meaning by reusing them.” The collection includes extremely basic clothing with recycled materials that play with gathers and ribbons, as well as garments with cutouts woven by hand and openwork and zig zags woven by an industrial machine.