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Tiffany taps Blackpink’s Rosé for latest campaign

Tiffany taps Blackpink’s Rosé for latest campaign

Luxury jeweler Tiffany & Co. has unveiled its newest campaign, which features K-pop singer Rosé, as part of its ongoing brand revitalization efforts.

The cooperation with the Blackpink singer comes at a time when the jewelry firm is working to update its image in order to appeal to a more youthful audience. Brand partnerships with celebrities such as Beyoncé and Jay-Z, as well as the Supreme line, have all attempted to appeal to a younger audience in recent campaigns.

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Tiffany’s casting of the Korean-New Zealand artist is part of the brand’s most recent steps in this area, and it adds to the brand’s continually growing HardWear line, which Rosé previously wore in a Tiffany campaign for the year 2021.

Photographed by Mario Sorrenti, the house’s worldwide ambassador can be seen wearing the newest diamond-intensive designs from the trademark line, as well as looks inspired by vintage items like a bracelet dating back to 1971.

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Rosé also appears in a number of styles that will be released in July, including a black titanium link necklace and bracelet set, as well as a variety of full pavé diamond designs that will be released in November, all of which are designed by Rosé.

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