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Taiwan says ASUS will ‘evacuate’ Russia after Ukraine urges exit

Taiwan says ASUS will 'evacuate' Russia after Ukraine urges exit

Personal computer manufacturer ASUS would take into account its reputation and put in place a plan to “evacuate” its employees and operations in Russia, Taiwan’s economy minister said on Monday, after a request to leave the nation by Ukraine’s minister of foreign affairs.

Mykhailo Fedorov, Ukraine’s deputy prime minister and minister of digital transformation, sent a letter to ASUS Chairman Jonney Shih through Twitter on Thursday, urging the firm to discontinue its operations in the Russian Federation. Moscow has launched an invasion of Ukraine, which the Russian government refers to as a “special operation.”

“@ASUS, the Russians have no moral right to utilize your wonderful technology, period! It is for the sake of peace, not for the sake of conflict!” Fedorov elaborated on his point in a subsequent tweet.

When questioned about the letter, Taiwanese Economy Minister Wang Mei-hua said that Taiwan stands with other democratic countries and has taken measures against Russia, but that he could not comment on the specific actions made by particular enterprises.

A request for comment from the firm, which was originally known as ASUSTeK Computer Inc, was not returned.

Following the commencement of conflict, Wang said that her “original idea” was that the corporation would perform “important business and staff evacuation as quickly as feasible.”

According to her, “the corporation would pay total attention to its image” when speaking to reporters on the margins of a parliamentary session to address how the conflict has affected Taiwan’s economy.

Following the publication of the letter on Twitter, ASUS has received demands for a boycott on its social media platforms, which started to be picked up by Taiwanese media late on Saturday.

For Taiwan, the criticism is uncomfortable since the country has engaged in Western-led sanctions on Russia for invading Ukraine in the face of widespread sympathy and support for Kyiv from across the political spectrum. Many Taiwanese see similarities between this situation and the military danger Taiwan confronts from China, which considers the island to be its territory.

Any large Taiwanese company does not have a significant presence in the Russian market.

ASUS does not disclose a breakdown of revenue by region or region. The company revealed that Europe generated barely a third of total sales in the third quarter of last year.

According to the business’s most recent quarterly report, the corporation does have a wholly-owned Russian sales unit, albeit it has comparable units elsewhere over the globe, as well as a product support unit in Ukraine, among other things.

Its stock sank more than 2 percent in the first hour of trading on Monday, while the wider market remained steady.

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