Known as the “pink tax,” this global phenomenon refers to a premium that women are expected to pay for certain services or items explicitly targeted at them. The price of these items is often higher when compared to identical products that are offered to males.
The upshot is that women pay more when they purchase goods and services, including toys at a young age, to fashion items, personal care products, and hygiene products available today.
Psychologist Utpal Dholakia writes on Psychology Today that it is likely a result of a value-based pricing viewpoint, or what pricing specialists would refer to as an “effective price strategy,” This is the case. It is predicated on the assumption that a group with a higher perceived value for a given thing would be more willing than others to pay for a product, even if the commodity’s price rises.
When it comes to the pink tax, women are believed to place a higher value on specific things (such as those connected to personal care, fashion, or hygiene products) when compared to males. Consequently, many manufacturers charge women a more significant premium for identical items than males.
In Singapore, The Pink Tax Has An Impact On Us
Despite popular belief, the pink tax is more widespread than we realize. According to The Straits Times, a survey done in 2018 on ten merchants and firms discovered that girls and women pay more for certain items and services than males do in some instances. There were various services and goods available, including dry cleaning and anything from shaving gel to school uniforms and razors.
This was also emphasized in a recent story by Yuen Sin, a political journalist for the Straits Times, who quoted postgraduate Natalee Ho’s personal experience with razors. Natalee Ho, who had previously purchased more expensive women’s-specific razors, converted to men’s razors after discovering that they performed just as well. This one change alone resulted in her saving more than 35% of her prior razor purchases, demonstrating the widespread presence of Pink Tax in our bright Singaporean environment.
That is not the most equitable situation for women. In reality, this expense is generally unjustified because of its discriminatory attitudes against women. Sure, however, argue that there are some exceptions to this gap in pricing.
What Are The Specifics Of These Exceptions?
1. Supply And Demand
If a particular product is in great demand but only has a limited supply, sellers will naturally raise the price of that product. Consequently, if this product, coincidentally mainly targeted towards female consumers, gains more incredible momentum than its comparable equivalent, the price hike will come as no surprise.
More individuals are interested in buying a pink scooter targeted to females than in purchasing a standard red scooter does not imply that pink tax is being imposed on the pink scooter. As a result, it corresponds to a natural Supply and Demand cycle.
2. Quality Of Female Products Are Better Than Male Products
According to the results of an experiment conducted by Spenser from As/Is Buzzfeed, the quality of certain feminine items is superior to the quality of some masculine products. These distinctions are often made to accommodate the preferences of women.
Women’s face cosmetics, for example, are often formulated with a high concentration of moisture to renew and invigorate the skin. This is in contrast to the fact that many male face products are on the drier side of the range.
Given these distinctions, the pricing difference between male and female items may be reasonable. Rather than a marketing battle over the Pink Tax, the issue comes down to the overall quality of the product.