During its first official event on the Paris Fashion Week calendar, the Ethical Fashion Initiative brought together the best and brightest from the fashion industry for a cocktail display.
This is the greatest set of designers we have accelerated,” said Simone Cipriani, program chief technical adviser, in an interview. “We wanted them to come here during fashion week because these individuals are not just designers, but they are also agents of change in their own nations.” The new generation of creative geniuses has something to say about the world we live in today, according to what we have discovered.”
From around Africa, brands like Hamaji, Katush, Kente Gentlemen, Laurenceairline, and Lukhanyo Mdingi showcased their ready-to-wear collections, while Jiamini and Margaux Wong showcased their accessories collections, as well as Ohiri and Suave.
EFI, a collaboration under the aegis of the United Nations, was established in 2009, but the pandemic and the fashion industry’s subsequent reckoning with its role in inequality and the climate problem have strengthened the emphasis on inclusive businesses, according to the United Nations.
“We’re getting more calls from brands and distributors [right now] that want to do something that’s socially responsible. In addition, we have a very strong social mission and are committed to environmental sustainability. As a result, I believe the message has been received,” he said.
Mdingi, the winner of the LVMH Karl Lagerfeld Prize the previous year, was on hand to exhibit his collection of vividly colored knitwear that perfectly balances the lines between handmade and polished in its construction.
“I’ve learned that there’s a particular level of honesty that comes with woven materials, which I attribute to the human hand that created them, as well as the heritage of the workmanship.” As a result, having it as part of our brand DNA lends a certain level of humanness to our company that we really value.”
Hamaji presented a collection of beautiful skirts, pants, jackets, and caps made of sustainably produced and ethically repurposed velvet…………………….. The line of lightweight pieces, according to designer Louise Sommerlatte, is intended for “the year-round summer” in Kenya.
The fabled crocodile was the inspiration for Ivory Coast-based designer Ohiri, who used the animal to great effect in chunky rings, bracelets, and a top strap.
The absence of clear standards, as well as greenwashing and social washing, according to Cipriani, is the most serious problem facing the sector. He supports the establishment of an international framework and labeling. “Consumers are perplexed, which is detrimental, particularly for the younger generation, which is more concerned with facts. “The industry must learn to communicate about sustainability in a straightforward manner.”
EFI will partner with the Camera Nazionale Della Moda Italiana to hold its inaugural fashion sustainability award later this year, and the organization aims to expand to include more fashion weeks in the future.