Image Source: The Walt Disney
With an increasing number of Disney fans looking for new ways to incorporate the brand into their lives, The Walt Disney Company today announced plans to offer Storyliving by Disney, a series of colorful new communities that will be imbued with the Company’s signature brand of enchantment. In these master-planned communities, people will be encouraged to form new connections, follow their passions, and write the next exciting chapter in their lives, all while enjoying the attention to detail, exceptional facilities, and special touches that are trademarks of the Disney experience.
According to the Walt Disney Company, the first Storyliving by Disney neighborhood will be developed in Rancho Mirage in California’s Coachella Valley, which is also the place where Walt Disney himself had a house and spent leisure time with his family. Other locations in the United States are being investigated for potential future development.
“For over 100 years, Disney has shared tales that have impacted the hearts and minds of people all around the globe,” said Josh D’Amaro, chairman of Disney Parks, Experiences, and Products. “We are honored to be recognized for our contributions to the world.” The company says that as it prepares to enter its second century, it is inventing new and innovative methods to convey the enchantment of Disney to people wherever they may be, extending storytelling to story living. The inhabitants of these magnificent and distinctive Disney villages, where they will be able to live their lives to the fullest, will be welcomed by us with open arms.”
The community associations will be run by Disney cast members who have been educated in the company’s outstanding guest service. The communities will include specific neighborhoods for people over the age of 55. As part of club membership, Disney will also give access to tailored activities, such as entertainment in fitness programs, from live performances to culinary courses, charity efforts, seminars, and much more.
A vital part in establishing the creative idea for the communities will be played by Disney Imagineers, who will collaborate with reputable developers and homebuilders to achieve success.
According to Michael Hundgen, executive producer Walt Disney Imagineering, “Disney Imagineers are examining the depth of each local location to inspire the notion of Storyliving by Disney communities.” “Uniquely planned interior and outdoor areas will provide inhabitants with fresh possibilities to explore, connect, and write the next fantastic chapter in their lives.”